Issue Date | Title | Author(s) |
2008 | Antecedents and consequences of market orientation in universities: Literature review and conceptual framework | Asaad, Y; Cohen, G; Melewar, T C |
13-Feb-2016 | Brand identification in higher education: A conditional process analysis | Palmer, A; Koenig-Lewis, N; Asaad, Y |
12-Apr-2022 | Consumers’ willingness to share digital footprints on social media: the role of affective trust | Syed, M; Dey, B; Alwi, S; Kamal, M; Asaad, Y |
17-Sep-2020 | Eco-innovation for environment and waste prevention | Sumrin, S; Gupta, S; Asaad, Y; Wang, Y; Bhattacharya, S; Foroudi, P |
23-Jan-2015 | The Effects of Passage of Time on Alumni Recall of 'Student Experience' | Koenig-Lewis, N; Asaad, Y; Palmer, A; Petersone, E |
3-Apr-2017 | Examining the impact of gamification on intention of engagement and brand attitude in the marketing context | Yang, Y; Asaad, Y; Dwivedi, Y |
22-Apr-2015 | Export market orientation behavior of universities: the British scenario | Asaad, Y; Melewar, TC; Cohen, G |
1-Jun-2014 | Export market orientation in universities: Bridging the gap between export marketing and higher education | Asaad, Y; Melewar, TC; Cohen, G |
23-May-2023 | Healthy ageing and the use of technology | Jahangiri, M; Asaad, Y; Foroudi, P |
10-Mar-2016 | IMO and internal branding outcomes: an employee perspective in UK HE | Yu, Q; Asaad, Y; Yen, DA; Gupta, S |
8-Feb-2021 | Linking engagement at cultural festivals to legacy impacts | Koenig-Lewis, N; Palmer, A; Asaad, Y |
8-Aug-2017 | Sports events and interaction among spectators: examining antecedents of spectators’ value creation | Koenig-Lewis, N; Asaad, Y; Palmer, A |
10-Dec-2020 | Towards a Framework of Consumption Practices in Healthy Ageing | Cohen, G; Yen, D; Wei, L; Asaad, Y |
5-Jan-2022 | Towards a Framework of Healthy Aging Practices | Yen, D; Cohen, G; Wei, L; Asaad, Y |
5-Sep-2024 | A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation | Muhammad, S; Dey, B; Bala, H; Alwi, S; Asaad, Y |
10-Jun-2022 | Understanding older people's practices when designing healthy ageing interventions | Yen, DA; Cohen, G; Wei, L; Asaad, Y |
21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |
21-Sep-2023 | Visibility through clutter: How could brands cut through advertising clutter on Instagram? | Ahmed, I; Asaad, Y; Alwi, S |
22-Jun-2019 | What makes hosts trust Airbnb? Antecedents of hosts’ trust towards Airbnb and its impact on continuance intention | Asaad, Y; Wang, Y; Filieri, R |